12:30 PM — We have already seen T-Mobile with their three stage “Uncarrier” plan so far. The company has already made some serious dent in other carriers’ business, mainly firing shots at AT&T. They continue to put pressure on other carriers to make a change, give some more benefits to their customers, and it seems the pressure is finally getting to them. AT&T recently announced their $450 incentive to customers that come back from T-Mobile, although T-Mobile CEO John Legere was not impressed.
Latest numbers from Kantar Worldpanel give us some insight. In the report, we see that T-Mobile gained quite a bit of momentum in 2013, and it’s not done yet. The carrier has yet to announce its “Uncarrier 4” plan. T-Mobile is the fourth largest carrier in the United States and it actually posted much better numbers than Sprint did in 2013.
For the last quarter, T-Mobile accounted for 13.3% of all mobile phone sales in the United States. This places the carrier in third place, while pushing Sprint from third to fourth position. Kantar says that T-Mobile “also was the only major carrier to see year-over-year growth, up 6.3 percentage points” in the same time from 2012. Kantar credits T-Mobile’s aggressive Uncarrier approach to changing things around for themselves. The company continues to post improving numbers.
The Uncarrier strategy has worked wonders so far for T-Mobile. Will it continue to?