iphone-5s-main-970x0When it comes to making ads, Apple is known for keeping things short, sweet and to the point.  That’s no different in a new video which leaked out.  The company wasted no time in getting the iPhone 5s and iPhone 5c announced, and now they are getting ready to release TV advertisements for the new iPhones.

In this particular video, we see the iPhone 5s being shown off.  The video starts off with a liquid-like structures floating around, slowly but surely assembling the iPhone 5s.  The new color of the 5s is what’s being shown off at first, with the white and gold colors.  The fingerprint sensor is also shown being assembled.  Towards the end of the video, Apple reveals the three color options it offers:  Space Grey, Gold, and Silver.

The new iPhone 5s is one of the different iPhones we have seen.  The new 64-bit A7 chip that the company introduced promises twice the performance, a new fingerprint sensor to ensure security (and other possibilities!), and a new color option.

We don’t know how long the video will stay up for since this is a leak, so be sure to check it out as soon as possible.

What do you think?  Take a look a the video below.